Pedro Trebbau Lopez
The first Macintosh, the Macintosh 128K, was announced to the press by Apple in October 1983, followed by a dossier of 18 pages included in various magazines in December of that year. On January 24, 1984, the famous TV ad directed by Ridley Scott entitled “1984” was presented. The ad was broadcast in the third quarter of Super Bowl XVIII and its production had a cost of 1.5 million U.S. dollars. Today, it is considered a masterpiece.