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The First Macintosh and its launch 30 years ago

Pedro Trebbau Lopez - Apple Macintosh 128k

Pedro Trebbau Lopez – Apple Macintosh 128k

Pedro Trebbau Lopez

The first Macintosh, the Macintosh 128K, was announced to the press by Apple in October 1983, followed by a dossier of 18 pages included in various magazines in December of that year. On January 24, 1984, the famous TV ad directed by Ridley Scott entitled “1984”  was presented.  The ad was broadcast  in the third quarter of Super Bowl XVIII and its production had  a cost of 1.5 million U.S. dollars. Today, it is considered a masterpiece.

Learn more here.

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